News channel growth Telegram Ads

25 000+ News Subscribers in the US via Telegram Ads

Growing a news channel is not just about adding subscribers, but about increasing reach, engagement, and brand visibility.

In this case study, we show how we scaled a news channel from 100 subscribers to 25 000+ using Telegram Ads and built a strong media presence in the US market.

Case prepared by telegram-ads.com, a team experienced in scaling campaigns through Telegram Ads.

The challenge

The project started almost from zero:

• only 100 subscribers in the channel,
• no stable traffic source,
• need to grow audience, reach, and Engagement Rate (ER).

The main goals were:

• grow subscriber base,
• increase reach and engagement,
• build brand awareness in the US.

Strategy

We used Telegram Ads as the core growth channel:

• traffic was directed directly to the Telegram channel,
• focus was on scalable audience growth,
• campaigns were optimized for reach and cost efficiency.

Audience and targeting

We focused on English-speaking users in the US:

• competitor news channels,
• media and content platforms,
• Telegram search ads,
• geo-targeted audiences.

What worked best:

• placements in competitor channels,
• targeting users already consuming news content.

This ensured high relevance and better engagement.

Results

After launch and scaling, we achieved:

• 25 000+ subscribers from near zero,
• cost per subscriber — from €1,5,
• 25M+ total ad views,
• increased brand awareness in the US market.

We continue scaling campaigns.

Key takeaways

• in media, scale and consistency are key,
• targeting competitor audiences drives faster growth,
• Telegram Ads works well for building media reach,
• low-cost traffic can still be highly relevant.