IT company HR-branding Telegram Ads

6,000+ IT Talent Subscribers via Telegram Ads for HR-branding

Building an HR brand in IT is not just about visibility, but about attracting the right specialists who are ready to engage with the company.

In this case study, we show how we helped an international IT company attract 6,000+ targeted subscribers, reduce cost per subscriber, and increase traffic to career pages.

Case prepared by telegram-ads.com, a team experienced in scaling campaigns through Telegram Ads.

The challenge

The client had already tested Telegram Ads before, but was not satisfied with the results:

• high cost per subscriber,
• inefficient campaign setup,
• no predictable growth.

The main goals were:

• increase number of subscribers,
• improve employer brand awareness,
• attract relevant IT specialists,
• reduce cost per subscriber.

Strategy

Before launch, we analyzed previous campaigns:

• identified inefficient settings,
• found budget overspending points.

Then we built a structured acquisition system:

• focused on long-term channel growth,
• aligned ads with employer brand positioning,
• launched 200+ campaigns for testing and scaling.

Audience and targeting

We segmented the audience into key groups:

• IT-related channels,
• HR channels of tech companies,
• job and vacancy channels,
• personal blogs of IT specialists.

What worked best:

• audiences already engaged in IT careers and job search,
• users consuming content about growth and hiring.

This improved both relevance and conversion.

Creatives and approach

We developed ads aligned with the company’s tone of voice:

• highlighted career opportunities,
• showed benefits of working in the company,
• explained value of the channel.

Additionally:

• created custom emojis in brand style,
• integrated them into ads to increase CTR.

This helped reduce cost per subscriber.

Content impact

We actively worked with the channel content:

• analyzed subscription conversion,
• gave recommendations when performance dropped,
• adjusted ad intensity based on content performance

This allowed us to balance traffic and conversion.

Results

After launch and scaling, we achieved:

• 6,000+ subscribers,
• average cost per subscriber — €2,
• best campaigns — €1.6 per subscriber,
• +30% more audience at the same budget,
• 2.2x increase in traffic from Telegram to the website.

Telegram became a stable channel for employer branding and audience growth.

Key takeaways

• employer branding requires consistent and targeted traffic,
• segmentation is critical in IT hiring audiences,
• creatives must reflect real company values,
• content and ads should work as a single system.