How to get crypto exchange users with Telegram Ads

From Zero to 200+ Crypto Exchange Leads with Telegram Ads

Attracting users for crypto exchange services is not just about traffic — it’s about trust, relevance, and intent.

In this case study, we show how we launched a Telegram Ads funnel from scratch, attracted targeted subscribers from key regions, and generated 200+ leads using promo codes.

Case prepared by telegram-ads.com, experts in performance-driven Telegram Ads.

The Challenge

The project started from zero:

• No Telegram audience.
• No existing traffic system.
• Need to attract users from specific regions. We’ve successfully handled over 150 projects across India, Europe, Latin America, the Middle East, and other regions.
• Highly sensitive niche (crypto + finance — trust is critical).

The main goals

• Acquire targeted subscribers interested in USDT exchange.
• Keep cost per subscriber as low as possible.
• Drive real leads, not just traffic.

What We Measured

Since traffic was driven to a Telegram channel, the main metric was:

• Subscriber growth.

However, to track real demand, we used:

• Promo codes inside ads and content.

Strategy

We built a simple but effective funnel:

Telegram Ads → Channel → Content → Promo code → Inquiry

Why this works in fintech/crypto:

• Users don’t convert instantly.
• They need to evaluate trust and legitimacy.
• Telegram allows ongoing interaction before action.

Audience and Targeting Approach

We focused on manual audience segmentation, which is main goal in Telegram Ads.

What we did:

• Collected Telegram channels in: сrypto trading, arbitrage, investment communities.
• Built separate segments for: crypto-focused audiences, international money transfer audiences.
• Created custom creatives for each segment.

Important note:
We also configured targeting for specific geographies (under NDA), aligning ads with regions where crypto exchange demand is high.

Offers

We used simple, clear messaging focused on:

• Transparency of transactions.
• Security.
• Ease of USDT exchange.
• Real use-case (sending money abroad, conversions).

Key principle: no hype — only practical value and trust signals.

What Worked Best

• Targeting crypto and trading-related channels.
• Segmenting audiences instead of using broad targeting.
• Adapting creatives to specific use cases (exchange vs transfers).

This improved both:

• Cost per subscriber.
• Quality of incoming leads.

Results

After launching and optimizing campaigns, we achieved:

• subscribers from 1 €,

• growth of a fully targeted audience interested in USDT exchange,
• 200+ leads tracked via promo codes,
• noticeable increase in inbound requests through Telegram.

Key Takeaways

1. In crypto exchange niches trust is important.
   Users convert only after evaluating credibility.
2. Telegram is ideal for warming fintech audiences.
   Especially for services involving money.
3. Segmentation drives performance.
   Broad targeting does not work in Telegram Ads.
4. Tracking via promo codes is simple and effective
   Especially when working inside Telegram.