Get Crypto Course Registrations with Telegram Ads

How to Get Crypto Course Registrations Using Telegram Ads

Generating affordable registrations in the crypto niche is challenging. Competition is high, moderation is strict, and user trust is low — especially for cold traffic.

In this case, we break down how we built a Telegram Ads funnel from scratch, attracted 5,600+ subscribers at 0.5 €, and generated course registrations below 5 €.

Case prepared by telegram-ads.com, a team specializing in Telegram Ads campaigns.

The Challenge

The project started almost from zero:

No approved Telegram Ads account.
Only ~100 subscribers in the channel.
Previous attempts to launch ads failed due to moderation issues in the TON cabinet.

The goals were clear:

Attract an English-speaking audience interested in crypto and trading.
Generate registrations for a free crypto course.
Keep cost per registration below market average.
Build a scalable acquisition system.

Main Goals

The main goal was course registrations.

The funnel included multiple steps:

User clicks on ad.
Subscribes to Telegram channel.
Engages with content.
Moves to lead magnet (free course).
Registers.

This is important: we optimized not just for subscribers, but for downstream conversions.

Strategy: Telegram as a Conversion Funnel

Instead of sending traffic directly to a landing page, we used a multi-step Telegram funnel:

Telegram Ads → Channel → Pinned post (lead magnet) → Free course → Registration

Why this works:

Crypto audience requires trust before action.
Direct cold conversions are expensive.
Telegram allows warming users through content.

Offer and Positioning

We tested several messaging angles. The best-performing ones were:

“Trading for beginners”
“Even beginners will be able to accelerate the deposit from $50 to $280 using my algorithm”
“The author has earned money for Lamborghini and helps beginners to get a stable income”
“Useful crypto channel with practical insights”

The key was combining:

aspiration (income, results),
simplicity (for beginners),
credibility (real experience).

Targeting Strategy

We focused on manual audience selection, which is critical in Telegram Ads.

What we tested:

Crypto and trading interest channels.
Crypto media and news channels.
Trading communities.
Authority channels (including large, well-known platforms like Bitcoin-related channels).

What worked best:

Audiences of established crypto and trading channels.
High-trust, high-intent users already consuming similar content.

This significantly improved both:

Cost per subscriber.
Conversion into registrations.

Moderation: Key Breakthrough

A critical part of this project was passing moderation in the TON Ads cabinet.

Before working with us:

The client couldn’t launch campaigns.
Ads were rejected.

We:

Adjusted positioning and wording.
Tested multiple creative variations.
Aligned messaging with Telegram Ads policies.

As a result:

Successfully launched campaigns.
Built a stable scaling system.

Results

After launch and optimization, we achieved:

+5 600 subscribers from Telegram Ads.
Average cost per subscriber: 0.5 €
Best-performing bundles: from 0.3 € per subscriber.
Course registrations below 5 € (below market benchmark).
Fully working acquisition funnel from cold traffic.

Key Takeaways

Telegram works especially well for crypto funnels.
It allows warming users before conversion.
Moderation is not a blocker — if you understand how to work with it.
Most projects fail at this stage.
Audience selection is more important than broad targeting.
Manual channel selection drives performance.
Low-cost subscribers ≠ success — funnel matters.
Real value comes from conversion into registrations.

Want the Same Results with Telegram Ads?

If you’re running a crypto project or any niche where trust matters. Telegram Ads can become a scalable and cost-efficient acquisition channel — when set up correctly.

We help projects:

Pass moderation (including TON accounts).
Build high-converting Telegram funnels.

Reduce cost per lead and scale traffic.