English school leads with Telegram Ads

8,000+ English School Subscribers at €0.7 via Telegram Ads

Attracting students for an online English school is not just about volume, but about relevant users who are ready to learn and eventually buy.

In this case study, we show how we attracted 8,000+ subscribers, reduced cost per subscriber by 4x, and built a steady flow of targeted audience via Telegram Ads.

Case prepared by telegram-ads.com, a Telegram Ads agency with a focus on ROI and growth.

The challenge

The project had already been running paid traffic with another agency, but the results were not satisfactory:

• high cost per subscriber,
• low efficiency of traffic,
• lack of стабильного роста

The main goals were:

• reduce cost per subscriber,
• attract a relevant audience ready to purchase.

Strategy

We focused on building a Telegram-based acquisition system:

• traffic was directed to a Telegram channel,
• content was used to warm up users,
• focus was on long-term audience building

Audience and targeting

We worked with international audiences through the Euro Telegram Ads cabinet:

• UAE,
• Turkey,
• Brazil,
• Qatar,
• Saudi Arabia,
• Mexico,
• Indonesia.

Tested segments:

• competitors,
• English learning audiences,
• relocation and work abroad,
• job-related English.

What worked best:

• audiences interested in career growth and employment,
• users preparing for job interviews,
• segments combining education + income motivation.

Offer and positioning

We used clear and practical messaging:

• speak English for work,
• prepare for job interviews,
• improve income opportunities,
• simple and accessible learning.

The focus was on real-life application, not abstract learning.

Results

After launch and optimization, we achieved:

• 8,000+ subscribers,
• cost per subscriber — up to 0.7 €,
• cost reduced by 4x compared to previous contractor,
• steady growth of relevant audience,
• ROI — 600%.

We continue scaling campaigns.

Key takeaways

• in education, audience quality is more important than volume,
• job-related motivation converts better than generic learning,
• Telegram works well for warming and retaining users,
• correct segmentation significantly reduces cost