Bali real estate leads with Telegram Ads

Leads for Bali Villas at €23: Attracting UAE Buyers via Telegram Ads

Selling high-ticket real estate like villas in Bali requires not just traffic, but high-quality, high-income audience.

In this case study, we show how we attracted English-speaking buyers from the UAE, improved website conversion, and generated leads at €23 per application, leading to first sales.

Case prepared by telegram-ads.com, a performance marketing agency focused on Telegram Ads.

The challenge

The project already had a website, but it was not ready for paid traffic:

• the site did not pass moderation requirements,
• conversion rate was low,
• the user journey was not clear.

The main goal was simple: generate qualified leads for villa purchases in Bali.

What we changed before launch

Before running ads, we reworked the foundation:

• gave recommendations to improve the website,
• strengthened core messaging and value proposition,
• updated CTAs,
• rebuilt the user flow.

We also implemented a quiz-based approach on the site:

• users completed a short questionnaire,
• in return, they received a curated villa selection and consultation.

This increased engagement and conversion.

Audience and targeting

We focused on high-intent, English-speaking users from the UAE:

• competitor audiences,
• channels about luxury real estate.

What worked best: audiences already consuming content about premium and investment real estate.

Offer and positioning

We used angles focused on:

• lifestyle (Bali villas),
• ownership opportunities,
• personalized selection based on user preferences.
  

The key was combining aspiration with practical value.

Results

After launch and optimization, we achieved:

• cost per lead — €23,
• first qualified leads from target audience,
• first property sales after campaign launch.

For a high-ticket product and high-net-worth audience, this CPL proved to be efficient.

Key takeaways

• in real estate, website conversion is critical before scaling traffic,
• high-quality audience reduces wasted budget,
• quiz funnels work well for complex and expensive products,
• Telegram Ads can attract premium international buyers when targeting is precise.