TON Telegram Ads Country Targeting: How to Set Up GEO in 2026

01

What changed in TON-funded accounts

Target Users used to be an advantage of Euro-funded accounts. It is now available in TON-funded accounts too, so you can combine an audience’s interests with the market you want to reach.

For example, a service that works in Kazakhstan can select subscribers of relevant channels and narrow the audience to users in Kazakhstan.

A Russian-language channel for people abroad could combine selected European countries or the US with the Russian Telegram app language.

The result is a more focused audience than language or channel selection alone.

For our client campaigns, we pair these new filters with channel research, ads in the audience’s language, and testing. The setting is useful because it gives the team another way to build a relevant audience.

02

How to set up GEO in Target Users

Start with the audience you want to reach and the country where you want to show the ad.

1. Create a TON-funded campaign and choose the channel or bot you are promoting.
2. Open Target Users and select a country, region, or city.
3. If useful, add subscribers of specific channels.
4. Refine the audience by Telegram language, topic, and device type.
5. Exclude audiences you do not want to reach.
6. Write the ad in your audience’s language and launch the test.

Testing several countries? Run a separate campaign for each one so you can compare results by market.

03

Where TON ads can send traffic

The new GEO settings do not change the destination: a TON ad can lead to a Telegram channel or bot, including a Mini App opened inside Telegram. It cannot link directly to an external website.

TON is a good fit when you want to grow a channel or bring people into a bot. For a direct website visit, choose a Euro account that supports external links. See our “TON vs Euro Telegram Ads Account” guide.

We already run international TON campaigns. In our crypto-channel case, we gained more than 5,600 subscribers at an average of €0.50, with the best ad combinations starting at €0.30. Read the full case study.

Our team selected channels, tested ad copy, and brought the cost of a free-course registration below €5. For new GEO campaigns, we work on the whole combination: audience, language, creative, and what happens after the click.

04

When a TON-funded account is right for you

Consider a TON-funded account with the new GEO targeting if:

• You prefer to pay for advertising in TON. The minimum initial TON top-up is 20 TON.
• You do not need a direct link to an external website.

05

FAQ

Can one TON campaign target several countries?

Yes. For the first tests, separate campaigns make it easier to compare subscriber costs and audience quality by country.

Can a TON-funded ad lead to an external website?

No direct external website link. TON ads lead to a channel or bot inside Telegram. If you need website traffic, use a Euro account that supports external links.

Does GEO replace channel targeting?

No. You can combine GEO with channel audiences, language, topics, and other Target Users settings.