How Much Does It Cost to Launch Telegram Ads in 2026?

01

How much does it cost to open Telegram Ads directly?

Opening an advertising account through a direct commercial contract with Telegram requires a budget starting at €2 million. That option is generally relevant to large advertisers and major brands.

There is another way to start. Most companies launch Telegram Ads through agencies and account partners instead of contracting directly with Telegram. Through us, the starting ad budget is $100 for a TON account or €500 for a Euro account. Our TON vs Euro comparison explains which account fits different projects.

02

How much does a Telegram Ads launch through an agency cost?

If you do not have an account yet, we can help open one through our partners. The starting ad budget is $100 for a TON account or €500 for a Euro account.

The ad budget is not always the full amount you pay. Your launch estimate should separate:

The amount credited to the advertising account pays for ad delivery. Commission and agency work are separate costs. We show each line before you fund the account.

03

Why are $100 and €500 not direct-contract prices?

The $100 TON and €500 Euro entry points are available through our agency and account partners, not through the direct commercial contract described above. Direct-contract access starts at €2 million.

For most businesses, that makes the decision practical: work with a team that can provide the suitable account and help launch the campaigns, rather than trying to negotiate a direct contract for a first test.

04

How do you choose an account partner?

If you do not have an account, we recommend opening it with our help. Providers differ in ways that affect both the price and the work after funding.

Compare:

• top-up terms and the amount credited to the account;
• fees and available payment methods;
• how quickly the account can be opened;
• support quality and response times;
• help with moderation and access issues.

We choose the partner whose funding terms fit your niche, GEO and goal, and where we have an established support contact. This helps us deal with questions about launch, moderation and payments without leaving you to coordinate several providers yourself.

05

How much does Telegram Ads management cost?

Agency work is paid separately from the media. At telegram-ads.com, we manage Telegram Ads campaigns end to end. Our work includes:

• communication with the account provider;
• moderation support;
• audience research and selection;
• campaign strategy;
• ads, copy and banners;
• launch and ongoing management;
• analysis and reporting.

Our management fee starts at $900 per month. It is separate from the ad budget and partner commission. The final fee depends on your ad budget and campaign objectives, and we show it in the proposal before launch.

This option is for teams that want more than an account opening: they want the campaign prepared, launched and managed.

06

What is the total starting amount?

For a launch through our agency, plan for these separate lines:

You therefore need to budget for both account funding and agency work. Account funding pays for ads. The agency fee pays for the preparation, moderation, launch, audience work, ongoing management and reporting.

We calculate the exact starting total for the account and service scope you choose before the first payment.

07

What is included in a managed Telegram Ads launch?

Launching Telegram Ads involves more than funding an account. We review the project, select the suitable account, prepare the destination and set up campaigns that can be measured.

Our team:

• reviews your project;
• selects a suitable account type;
• helps open and fund the account and pass moderation;
• recommends improvements to the channel, website, bot or landing page;
• prepares the advertising strategy;
• selects audiences;
• creates ads and banners;
• launches campaigns;
• manages the advertising;
• prepares reports.

You do not need to handle the account provider, settings or moderation on your own. That work is part of the service.

08

Why calculate the full launch cost in advance?

A common mistake is to count only the media budget and forget the partner commission and agency work. The real cost then looks higher halfway through the launch.

Before paying, check:

• how much will be credited to the advertising account;
• what partner commission applies;
• what the agency will charge;
• how much you need for the first month and a useful test.

This makes it easier to plan the campaign and avoid stopping it because a cost was left out of the original estimate.

Who benefits from launching through an agency?

An agency launch suits businesses that want not only account access but a team to prepare the ads, manage moderation, choose audiences, set up measurement and improve the campaign.

With an agency, you do not need to:

• learn the Telegram Ads account interface on your own;
• negotiate terms with account partners;
• handle moderation;
• prepare ads and banners;
• select audiences;
• set up analytics and reporting;
• spend time on technical issues.

This saves time and reduces the risk of mistakes at launch.

09

FAQ

Which costs belong in the total launch budget?

Include media spend, account partner commission, creative preparation, analytics and campaign management. Agree on these lines before the first payment.

Why isn’t there one minimum budget for every project?

Competition, GEO, audience and target action vary. A small opening budget may not produce enough data to judge even one hypothesis, so the useful test budget depends on the project.

How do you calculate a first-test budget?

Define the target action, acceptable cost per result and the audiences and messages you need to compare. The budget should cover a meaningful test, not just one ad launch.

Can I start with a small budget and increase it later?

Yes, if the starting amount produces useful data. Increase spend after you identify campaigns that bring suitable subscribers or qualified leads at an acceptable cost.

Can I pay with a bank card?

We do not currently accept bank card payments. Cryptocurrency is our primary payment method. Invoice payments are available for registered businesses.